Publisher Lays Out Plan to Save Newspapers

When l' it sets up of the time of Axel, the founder of the German commerce of publication of the newspaper that door its name, has placed the cornerstone in 1959 for the centers of palace multislowly to the points of Berlin only beginning from the stiff line that separates towards east dall' the west, pazzeschi people has called he, arrogating or both.

While the Berlin wall has come and gone, the pictures of tax of the time are examinee an other & amp ideologically divided of reign; #8212; & amp of the CyberSpace; #8212; with similarly a stubborn one mien. L' it sets up of the time, than public the greatest daily paper in Europe, tabloid the Bild, thus as other newspapers in Germany and Europe Orient them, says that it wants the editori to obtain paid for their job on the Internet, in a moment in which much people it supposes that the news online would have to be free.& amp; #8220; The goal-philosophy of & amp free; #8212; we would have to get rid of this philosophy, & amp; #8221; Said Christoph Keese, Springer& amp; #8217; head of s of the transactions publics and an architect of the relative strategy online. & amp; #8220; A world highly industrialized cannot survive to on the voices. It has need of the quality journalism and that one costs money.& amp; #8221; L' it sets up of the time is not l' only publisher who tries the senses to earn the money from the sources types them, since the readers beginning from turn printed publication newspapers and the promise of publicity of the sbiadice Internet. In the English-speaking world, Rupert Murdoch, l' main executive of News Corp., is saying anyone that he listened that plans to erect the so-called walls of wage for its company& amp; #8217; Web site of the newspaper of s. Other editori, comprised New York Times Co., that it possesses l' International Herald Tribunes, moreover has said that they were studying the possibility to debit l' access online. But while the companies of the newspaper elsewhere have been generally vague approximately their intentions, the Mr. Keese, during l' interview to Axel Springer& amp; #8217; the s it quarters to Berlin, if a detailed description of the company& amp; #8217; ambitions type them of s. Rather than the separate walls of wage around various the Web site of the newspaper, the Mr. Keese wants the editori and the companies of the Internet to work entirety in order to generate a & amp; #8220; a-releases the solution& amp of the market; #8221; for theirs to satisfy online. In that system, Google or other incomes of the Internet would visualize the connections to articles of press, the video and all' other to satisfy from several suppliers, as the search engines now make. But some of articles would comprise some thing of new: a price to pay. Which kind to satisfy would come to a cost? Any & amp; #8220; journalism of noncommodity, & amp; #8221; The Mr. Keese has said, citing the images of the First Minister Silvio Berlusconi of the poolside cavorting dell' Italy with the models to its villa in the & amp of the Sardinia; #8212; it has published this year from the daily EL Pa& amp of the Spanish; #237; & amp of s; #8212; for example. & amp; #8220; How much people would pay that one? Sure & amp; #8364; 5, & amp; #8221; it has said. A single release of mouse would allow that l' customer satisfied and observes the images. The readers could also buy the uniform packages that concur l' access to satisfying from several means companies, the Mr. Keese has said, hardly since can subscribe to the limitless programs of access of data via the nets of telephones mobile. Axel Springer& amp; #8217; the programs of s are contingent on the cooperation with Google, un' company that the Mr. Murdoch has accused of & amp; #8220; theft, & amp; #8221; contendendosi that earn the billions of the dollars of incomes for publicity on the posterior part of newspapers& amp; #8217; journalistic activities. But the Mr. Keese has said that it sets up of the time of Axel was happy for working with Google, recognizing that the editori could not bind together the relative skill in monetizing satisfying type them. Josh Cohen, Product greater Manager of transactions to Google, has said that a market online like that one previewed from the Mr. Keese was a & amp; #8220; extension& amp obvious; #8221; of the company& amp; #8217; the s previously it has announced the programs in order to generate a warehouse of the Internet for the books types them. It has refused to comment the talks with newspapers.&amp specifically; amp German; #8220; It& amp; #8217; safe of s in order saying it& amp; #8217; total argument of the S.A that it ignites with a sure number of editori, & amp; #8221; it has said. & amp; #8220; The editori are still in are made exploratory of this.& amp; #8221; While the German editori are communicating with Google approximately the collaboration on a system for the sale of theirs online satisfied, they are fighting it in un' other zone. They want l' company to pay l' use of fragments of their articles from Google News, that it compiles the extracts from several sources and connections to complete history. The Mr. Cohen has eliminated any payments, as an example the drawn editori giovamento from the connections generating the traffic increased to their Web site, allowing them to sell the publicity. 1 & amp following of page 2; #x00bb;

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